Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
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TextPublication details: Mason, Ohio : Thomson/South-Western, c2004Edition: 7th edDescription: xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0324147988 (package)Subject(s): Marketing | Marketing -- Management | managementDDC classification: 658.8 LAM
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Includes bibliographical references (p. 742-744) and index.
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