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Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 742-744) and index.

ISBN: 0324147988 (package)

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Index Terms--Curriculum Objective:
management

Dewey Class. No.: 658.8 LAM

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