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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1990Edition: 2nd edDescription: xxiii, 608 p. : ill. (some col.) ; 25 cmISBN: 0256079617Subject(s): Consumer behavior | Marketing | ManagementDDC classification: 658.83 PET

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library Main Library Applied Sciences	NFIC	658.83 PET (Browse shelf (Opens below))	1	Available		16431

Rev. ed. of: Consumer behavior. 1987.

Includes bibliographical references and indexes.

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