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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1979Description: xi, 545 p. : ill. ; 25 cmISBN: 0070387532Subject(s): Consumer behavior | Consumer behavior -- Case studies | ManagementDDC classification: 658.8 LOU

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library Main Library Applied Sciences	NFIC	658.8 LOU (Browse shelf (Opens below))	1	Available		16421

Includes bibliographical references and index.

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