Consumer behavior :
Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - New York : McGraw-Hill, c1979. - xi, 545 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070387532
Consumer behavior.
Consumer behavior--Case studies.
Management
658.8 LOU
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - New York : McGraw-Hill, c1979. - xi, 545 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070387532
Consumer behavior.
Consumer behavior--Case studies.
Management
658.8 LOU