Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1979Description: xi, 545 p. : ill. ; 25 cmISBN: 0070387532Subject(s): Consumer behavior | Consumer behavior -- Case studies | ManagementDDC classification: 658.8 LOUItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
NFIC | 658.8 LOU (Browse shelf (Opens below)) | 1 | Available | 16421 |
Includes bibliographical references and index.
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