Bishop Stuart University Catalog

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Advertising management: Concepts and Cases.

by Mohan, Manedra.

Edition: 19th reprint 2003.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, Tata McGraw-Hill Publishing compnay limited. c1989Availability: Items available for loan: Main Library (1) Call number: 659.1 MOH. Items available for reference: Main Library Not for loan (1) Call number: 659.1 MOH.

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Contemporary advertising / William F. Arens.

by Arens, William F.

Series: The McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Main Library (1) Call number: 659.1 ARE.

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Advertising as communication / Gillian Dyer.

by Dyer, Gillian.

Series: Studies in communicationMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Methuen, 1982Availability: Items available for loan: Main Library (1) Call number: 659.1 DYE.

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Ogilvy on advertising / David Ogilvy.

by Ogilvy, David, 1911-1999.

Edition: 1st Vintage Books ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Vintage Books, 1985, c1983Online access: Publisher description Availability: Items available for loan: Main Library (1) Call number: 659.1 OGI.

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