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Strategic marketing management : a means-end approach / Mark E. Parry.

TextSeries: McGraw-Hill executive MBA seriesPublication details: New York : McGraw-Hill, c2002Description: ix, 275 p. : ill. ; 24 cmISBN: 0071372229Subject(s): Marketing | ManagementDDC classification: 658.8 PAR LOC classification: HF5415.13 | .P336 2002Online resources: Contributor biographical information | Publisher description

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	NFIC	658.8 PAR (Browse shelf (Opens below))	1	Not for loan		11582

Includes bibliographical references and index.

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