Strategic marketing management :
Parry, Mark E. 1957-
Strategic marketing management : a means-end approach / Mark E. Parry. - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series .
Includes bibliographical references and index.
0071372229
2001044761
Marketing
Management.
HF5415.13 / .P336 2002
658.8 PAR
Strategic marketing management : a means-end approach / Mark E. Parry. - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series .
Includes bibliographical references and index.
0071372229
2001044761
Marketing
Management.
HF5415.13 / .P336 2002
658.8 PAR