Strategic marketing management : a means-end approach / Mark E. Parry.
Material type: TextSeries: McGraw-Hill executive MBA seriesPublication details: New York : McGraw-Hill, c2002Description: ix, 275 p. : ill. ; 24 cmISBN: 0071372229Subject(s): Marketing | ManagementDDC classification: 658.8 PAR LOC classification: HF5415.13 | .P336 2002Online resources: Contributor biographical information | Publisher descriptionItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reserved Books |
Main Library
Main Library |
NFIC | 658.8 PAR (Browse shelf (Opens below)) | 1 | Not for loan | 11582 |
Includes bibliographical references and index.
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