Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN: 0256218994Subject(s): Advertising | Sales promotion | Communication in marketing | ManagementDDC classification: 659.1 BEL LOC classification: HF5823 | .B387 1998Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
NFIC | 659.1 BEL (Browse shelf (Opens below)) | 1 | Not for loan | 16488 |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references (p. 725-743) and indexes.
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