Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2001Edition: 3rd edDescription: xxxvii, 596 p. : ill. (some col.) ; 28 cmISBN: 0072322977 (alk. paper)Other title: Marketing, principles and perspectivesSubject(s): Marketing -- United States | ManagementDDC classification: 658.8 BEA LOC classification: HF5415.1 | .B4155 2001Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reserved Books |
Main Library
Main Library |
NFIC | 658.8 BEA (Browse shelf (Opens below)) | 1 | Not for loan | 20147 |
Includes index.
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