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Marketing, principles & perspectives /

Bearden, William O., 1945-

Marketing, principles & perspectives / Marketing, principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2001. - xxxvii, 596 p. : ill. (some col.) ; 28 cm. - Series in marketing . - McGraw-Hill/Irwin series in marketing .

Includes index.

ISBN: 0072322977 (alk. paper)

LCCN: 00056238

Subjects--Topical Terms:
Marketing--United States.

Index Terms--Curriculum Objective:
Management.

LC Class. No.: HF5415.1 / .B4155 2001

Dewey Class. No.: 658.8 BEA

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