Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995Edition: 7th ed., Annotatated [sic] instructor's edDescription: xiv, 738 p. : ill. ; 26 cmISBN: 0131819429 :Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | ManagementDDC classification: 658.08 KER
Books
| Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
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Main Library
Main Library |
NFIC | 658.08 KER (Browse shelf (Opens below)) | 1 | Available | 16494 |
Includes bibliographical references and indexes.
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