Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.
Material type: TextPublication details: Belmont, Calif. : Wadsworth Pub. Co., 1996Edition: 5th edDescription: xvii, 471 p. ; 23 cmISBN: 0534507441Subject(s): Television programs -- Planning | Radio programs -- Planning | Cable television -- Planning | MedicineDDC classification: 791.4 EAS LOC classification: PN1992.55 | .E18 1996Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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NFIC | 791.4 EAS (Browse shelf (Opens below)) | 4 | Available | 20845 | |
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NFIC | 791.4 EAS (Browse shelf (Opens below)) | 5 | Available | 20849 | |
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NFIC | 791.4 EAS (Browse shelf (Opens below)) | 6 | Available | 20851 | |
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NFIC | 791.4 EAS (Browse shelf (Opens below)) | 7 | Available | 20847 |
Includes bibliographical references and index.
Pt. 1. Programming Resources and Constraints. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic Syndication -- Pt. 2. Broadcast Television Strategies. 4. Prime-Time Network Television Programming. 5. Nonprime-Time Network Television Programming. 6. Affiliated Station Programming. 7. Independent Station Programming. 8. Public Television Programming -- Pt. 3. Cable Programming Strategies. 9. Local Cable Systems and Programming. 10. Basic Cable Network Programming. 11. Premium Programming Services -- Pt. 4. Commercial Broadcast Radio Strategies. 12. Network and Syndicated Radio Programming. 13. Music Radio Programming. 14. Information Radio Programming.
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