Normal view MARC view ISBD view

Eastman, Susan Tyler.

Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 5th ed. - Belmont, Calif. : Wadsworth Pub. Co., 1996. - xvii, 471 p. ; 23 cm.

Includes bibliographical references and index.

Programming Resources and Constraints. A Framework for Programming Strategies. Program and Audience Research. Domestic Syndication -- Broadcast Television Strategies. Prime-Time Network Television Programming. Nonprime-Time Network Television Programming. Affiliated Station Programming. Independent Station Programming. Public Television Programming -- Cable Programming Strategies. Local Cable Systems and Programming. Basic Cable Network Programming. Premium Programming Services -- Commercial Broadcast Radio Strategies. Network and Syndicated Radio Programming. Music Radio Programming. Information Radio Programming. Pt. 1. 1. 2. 3. Pt. 2. 4. 5. 6. 7. 8. Pt. 3. 9. 10. 11. Pt. 4. 12. 13. 14.

ISBN: 0534507441

LCCN: 96017888

Subjects--Topical Terms:
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.

Index Terms--Curriculum Objective:
Medicine

LC Class. No.: PN1992.55 / .E18 1996

Dewey Class. No.: 791.4 EAS