Consumer behavior and marketing action / Henry Assael.
Material type: TextPublication details: Boston, Mass. : Kent Pub. Co., c1981Description: xiv, 641 p. : ill. ; 24 cmISBN: 0534009581 :Subject(s): Consumers | Consumers -- Examinations, questions, etc | Motivation research (Marketing) | Motivation research (Marketing) -- Examinations, questions, etc | ManagementDDC classification: 658.8 ASS LOC classification: HC79.C6 | A87Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
NFIC | 658.8 ASS (Browse shelf (Opens below)) | 1 | Available | 16360 |
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658.5 WHY The organisation Man | 658.5 ZIK Exploring marketing research / | 658.7 BOW logistical management | 658.8 ASS Consumer behavior and marketing action / | 658.8 BEL Retailing basics / | 658.8 BER Study Guide with Marketing Adventure exercises | 658.8 BER Marketing / |
Includes bibliographical references and indexes.
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