Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 9th edDescription: xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cmISBN: 0131869604 (alk. paper)Subject(s): Consumer behavior | Motivation research (Marketing) | ManagementDDC classification: 658.8 LAZ LOC classification: HF5415.32 | .S35 2007Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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658.8 KER. Marketing / | 658.8 KOT. Principles of Marketing. | 658.8 KOT Marketing Management. | 658.8 LAZ Consumer behavior / | 658.8 MUL Marketing management : | 658.8 MUL Marketing management : | 658.8 PAL The Business environment. |
Includes bibliographical references and indexes.
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