Consumer behavior /
Schiffman, Leon G. and Kanuk, Lazer, Leslie
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
0131869604 (alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing)
Management
HF5415.32 / .S35 2007
658.8 LAZ
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
0131869604 (alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing)
Management
HF5415.32 / .S35 2007
658.8 LAZ