Relationship marketing / by Mark Godson.
Material type: TextPublication details: Oxford : Oxford University Press, 2009Description: xii, 361 p. : ill. ; 25 cmISBN: 9780199211562 (pbk.); 0199211566 (pbk.)Subject(s): Relationship marketing | Relatiemarketing | Management MarketingDDC classification: 658.812 GOD LOC classification: HF5415.55 | .G65 2009Other classification: 85.40Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reserved Books |
Main Library
Main Library |
NFIC | 658.812 GOD (Browse shelf (Opens below)) | 1 | Not for loan | 23162 |
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658.8 STE Marketing Channels. | 658.802 CRA Strategic marketing management cases / | 658.802 KOT Marketing Management. | 658.812 GOD Relationship marketing / | 659.1 BEL Advertising and promotion : | 659.1 MOH Advertising management: | 659.1 WEL Advertising: |
Includes bibliographical references and index.
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