Marketing: theory and application. [by] Walter B. Wentz [and] Gerald I. Eyrich.
Material type: TextSeries: Harbrace series in business and economicsPublication details: New York, Harcourt, Brace & World [1970]Description: xii, 689 p. illus. 24 cmISBN: 0155551108Subject(s): Marketing | ManagementDDC classification: 658.87 WENItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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NFIC | 658.87 WEN (Browse shelf (Opens below)) | 1 | Available | 6113 |
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658.851 NAJ Consumer Values & market segementation in China | 658.87 BUR Basic retailing | 658.87 LEv Retailing management / | 658.87 WEN Marketing: theory and application. | 658.9 NEW Strategy, policy, and central management / | 658.91 Management practices for the health professional / | 658DEV Business administration and management / |
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