Marketing: theory and application.
Wentz, Walter B.
Marketing: theory and application. [by] Walter B. Wentz [and] Gerald I. Eyrich. - New York, Harcourt, Brace & World [1970] - xii, 689 p. illus. 24 cm. - Harbrace series in business and economics . - Harbrace series in business and economics. .
Includes bibliographical references.
0155551108
Marketing.
Management
658.87 WEN
Marketing: theory and application. [by] Walter B. Wentz [and] Gerald I. Eyrich. - New York, Harcourt, Brace & World [1970] - xii, 689 p. illus. 24 cm. - Harbrace series in business and economics . - Harbrace series in business and economics. .
Includes bibliographical references.
0155551108
Marketing.
Management
658.87 WEN