The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
Material type: TextPublication details: New York : HarperBusiness, c1998Edition: 1st edDescription: viii, 182 p. : ill. ; 22 cmISBN: 0887309372Other title: Twenty-two immutable laws of brandingSubject(s): Branding (Marketing) | ManagementDDC classification: 658.8 TROItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
NFIC | 658.8 TRO (Browse shelf (Opens below)) | 1 | Available | 16420 |
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658.8 SCH Test Bank to accompany operations Management | 658.8 STE Man & the organization | 658.8 SUD Marketing strategy : | 658.8 TRO The 22 immutable laws of branding : | 658.8 WES Marketing Research | 658.8 ZEM The service edge : | 658.809 KRE Book marketing opportunities : |
Includes index.
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