New-product decisions; an analytical approach [by] Edgar A. Pessemier.
Material type: TextSeries: Perspectives in marketing seriesPublication details: New York, McGraw-Hill [1966]Description: x, 214 p. illus., forms. 21 cmSubject(s): New products | ManagementDDC classification: 658.83 PESItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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NFIC | 658.83 PES (Browse shelf (Opens below)) | 1 | Available | 6202 |
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658.809 KRE Book marketing opportunities : | 658.83 AAK Strategic market management / | 658.83 LAM Marketing | 658.83 PES New-product decisions; | 658.83 PET Consumer behavior and marketing strategy / | 658.85 FUT Fundamentals of selling | 658.85 WEI Selling |
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