Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
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Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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NFIC | 658.83 PET (Browse shelf (Opens below)) | 1 | Available | 16431 |
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658.83 AAK Strategic market management / | 658.83 LAM Marketing | 658.83 PES New-product decisions; | 658.83 PET Consumer behavior and marketing strategy / | 658.85 FUT Fundamentals of selling | 658.85 WEI Selling | 658.85 WEI Selling |
Rev. ed. of: Consumer behavior. 1987.
Includes bibliographical references and indexes.
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