Exploring marketing research / William G. Zikmund.
Material type: TextPublication details: Fort Worth : Dryden Press, c1994Edition: 5th edDescription: xxiv, 818 p. : ill. (some col.) ; 26 cmISBN: 0030981387Subject(s): Marketing research | ManagementDDC classification: 658.5 ZIKItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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NFIC | 658.5 ZIK (Browse shelf (Opens below)) | 1 | Available | 16349 |
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