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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 5th ed. - Fort Worth : Dryden Press, c1994. - xxiv, 818 p. : ill. (some col.) ; 26 cm.

ISBN: 0030981387

LCCN: 93002281

Subjects--Topical Terms:
Marketing research.

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 658.5 ZIK

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