Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.
Material type: TextPublication details: Homewood, Ill. : R.D. Irwin, 1981Edition: 7th edDescription: xix, 762 p. : ill. ; 25 cmISBN: 0256025339Subject(s): Marketing -- ManagementDDC classification: 658.8 MCCItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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NFIC | 658.8 MCC (Browse shelf (Opens below)) | 1 | Available | 16359 |
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658.8 LUC marketing research | 658.8 MAS Marketing | 658.8 MAS Marketing | 658.8 MCC Basic marketing : | 658.8 MEN Readings in marketing today | 658.8 MEY Retail marketing : | 658.8 MEY Retail marketing : |
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