The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.
Material type: TextPublication details: New York : McGraw-Hill, 2003Edition: Fully Rev. and expanded 3rd edDescription: xxxii, 544 p. : ill. ; 28 cmISBN: 0071395210Subject(s): Marketing -- Planning | ManagementDDC classification: 658.802 HIE LOC classification: HF5415.13 | .H523 2003Online resources: Contributor biographical information | Publisher descriptionCurrent library | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
658.802 HIE (Browse shelf (Opens below)) | 1 | Not for loan | 11583 |
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658.8 ROB Emotion marketing : | 658.8 STE Marketing Channels. | 658.802 CRA Strategic marketing management cases / | 658.802 HIE The successful marketing plan : | 658.802 KOT Marketing Management. | 658.812 GOD Relationship marketing / | 659.1 BEL Advertising and promotion : |
Includes index.
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