Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz.
Material type: TextPublication details: New York : McGraw-Hill, c2001Description: 247 p. : ill. ; 24 cmISBN: 0071364145Subject(s): Marketing | Customer relations | Consumer satisfaction | ManagementDDC classification: 658.8 ROB LOC classification: HF5415 | .R5553 2001Online resources: Contributor biographical information | Publisher description | Table of contentsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reserved Books |
Main Library
Main Library |
NFIC | 658.8 ROB (Browse shelf (Opens below)) | 1 | Not for loan | 23183 |
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658.8 PER Essentials of marketing : | 658.8 PER. Basic marketing : | 658.8 REL Investment analysis and portfolio management, 7/e / | 658.8 ROB Emotion marketing : | 658.8 STE Marketing Channels. | 658.802 CRA Strategic marketing management cases / | 658.802 KOT Marketing Management. |
Includes bibliographical references (p. 233-237) and index.
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