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Emotion marketing :

Robinette, Scott.

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. - New York : McGraw-Hill, c2001. - 247 p. : ill. ; 24 cm.

Includes bibliographical references (p. 233-237) and index.

ISBN: 0071364145

LCCN: 00065374

Subjects--Topical Terms:
Marketing.
Customer relations.
Consumer satisfaction.

Index Terms--Curriculum Objective:
Management.

LC Class. No.: HF5415 / .R5553 2001

Dewey Class. No.: 658.8 ROB

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