Advertising as communication / (Record no. 3727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00674pam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1387970 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170822174756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 820518s1982 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0416745202 : |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 041674530X (pbk.) : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSU |
| Transcribing agency | BSU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 DYE |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dyer, Gillian. |
| 9 (RLIN) | 7734 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising as communication / |
| Statement of responsibility, etc | Gillian Dyer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | New York : |
| Name of publisher, distributor, etc | Methuen, |
| Date of publication, distribution, etc | 1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 230 p. : |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Studies in communication |
| 9 (RLIN) | 7735 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 2898 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Applied Sciences | 15/04/2011 | Donation | 659.1 DYE | 23511 | 15/04/2013 | 1 | 15/04/2013 | Books |