Principles of Marketing. (Record no. 1769)
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000 -LEADER | |
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fixed length control field | 00544nam a22001937a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170822174648.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130218b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8129702010 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BSU |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.8 KOT. |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip, Armstrong, Gary. |
9 (RLIN) | 3718 |
245 ## - TITLE STATEMENT | |
Title | Principles of Marketing. |
Statement of responsibility, etc | Philip Kotler and Gary Armstrong . |
250 ## - EDITION STATEMENT | |
Edition statement | 10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Delhi: |
Name of publisher, distributor, etc | Pearson/Prentice Hall, |
Date of publication, distribution, etc | c2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 689,71pp. |
Dimensions | 27cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 1894 |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
Main curriculum objective | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Reserved Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Main Library | Main Library | Reserve | 18/02/2006 | Purchased. | 658.8 KOT. | 11581 | 18/02/2013 | 1 | 18/02/2013 | Reserved Books |