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Principles of Marketing.

Kotler, Philip, Armstrong, Gary.

Principles of Marketing. Philip Kotler and Gary Armstrong . - 10th ed. - Delhi: Pearson/Prentice Hall, c2004. - 689,71pp. 27cm.

ISBN: 8129702010

Subjects--Topical Terms:
Marketing.

Index Terms--Curriculum Objective:
Management.

Dewey Class. No.: 658.8 KOT.

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