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008 091222s2010 caua b 001 0 eng
010 _a 2009943932
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016 7 _a101532381
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020 _a9781847874894 (hbk.)
020 _a1847874894 (hbk.)
020 _a1847874908 (pbk.)
020 _a9781847874900 (pbk.)
035 _a(OCoLC)ocn465369256
040 _aBSU
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042 _aukblcatcopy
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050 0 0 _aRA427.8
_b.G73 2010
060 0 0 _a2010 F-457
060 1 0 _aWA 590
082 0 4 _a613
_222
100 1 _aGreen, Jackie.
_9211
245 1 0 _aHealth promotion :
_bplanning and strategies /
_cJackie Green and Keith Tones.
250 _a2nd ed.
260 _aLos Angeles :
_bSAGE,
_c2010.
300 _axvi, 576 p. :
_bill. ;
_c23 cm.
500 _aTones's name appears first on the earlier edition.
504 _aIncludes bibliographical references and index.
505 0 _aHealth and health promotion -- Assessing health and its determinants -- Determinants of health actions -- Health promotion planning: a systematic approach -- Information needs -- Health public policy -- Education for health -- Mass communication -- Working with communities -- Settings for health -- Evaluation.
520 1 _a"Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining 'health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary public health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementation, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice." "Focusing particularly on the synergistic relationship between policy and education, the book are-appraises the notion of health education - an idea which has become marginalised in recent years - and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of 'evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes." "The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, health studies, interprofessional social care courses, and all healthcare professionals."--BOOK JACKET.
650 0 _aHealth promotion.
_9212
650 0 _aHealth education.
_9213
650 1 2 _aHealth Education
_xmethods.
_9214
650 1 2 _aHealth Promotion
_xmethods.
_9215
650 2 2 _aHealth Planning
_xmethods.
_9216
650 2 2 _aModels, Organizational.
_9217
650 2 2 _aPolicy Making.
_9218
650 4 _aHealth promotion
_xMethods.
_9219
650 4 _aHealth planning.
_9220
700 1 _aTones, Keith.
_9221
906 _a7
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999 _c78
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