| 000 | 00838cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | 12817592 | ||
| 003 | OSt | ||
| 005 | 20170822174757.0 | ||
| 008 | 020614s2004 ohua b 001 0 eng | ||
| 020 | _a0324147988 (package) | ||
| 040 |
_aBSU _cBSU |
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| 082 | 0 | 0 |
_a658.8 LAM _222 |
| 100 | 1 |
_aLamb, Charles W. _93467 |
|
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a7th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2004. |
||
| 300 |
_axxxviii, 774 p. : _bcol. ill. ; _c29 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references (p. 742-744) and index. | ||
| 650 | 0 |
_aMarketing. _91894 |
|
| 650 | 0 |
_aMarketing _xManagement. _93533 |
|
| 658 | _amanagement | ||
| 700 | 1 |
_aHair, Joseph F. _97786 |
|
| 700 | 1 |
_aMcDaniel, Carl D. _97787 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3751 _d3751 |
||