| 000 | 00674pam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 1387970 | ||
| 003 | OSt | ||
| 005 | 20170822174756.0 | ||
| 008 | 820518s1982 enka b 001 0 eng | ||
| 020 | _a0416745202 : | ||
| 020 | _a041674530X (pbk.) : | ||
| 040 |
_aBSU _cBSU |
||
| 082 | 0 | 0 |
_a659.1 DYE _222 |
| 100 | 1 |
_aDyer, Gillian. _97734 |
|
| 245 | 1 | 0 |
_aAdvertising as communication / _cGillian Dyer. |
| 260 |
_aLondon ; _aNew York : _bMethuen, _c1982. |
||
| 300 |
_axiv, 230 p. : _bill. ; _c21 cm. |
||
| 440 | 0 |
_aStudies in communication _97735 |
|
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aAdvertising. _92898 |
|
| 658 | _aManagement | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3727 _d3727 |
||