| 000 | 01260cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 12410554 | ||
| 003 | OSt | ||
| 005 | 20170822174754.0 | ||
| 008 | 010516s2002 maua b 001 0 eng | ||
| 020 | _a0072415444 (alk. paper) | ||
| 020 | _a0072451769 (CDROM) | ||
| 040 | _cBsU | ||
| 082 | 0 | 0 |
_a659.1 ARE _222 |
| 100 | 1 |
_aArens, William F. _97634 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2002. |
||
| 300 |
_a1 v. (various pagings) : _bill. (some col.) ; _c29 cm. + _e1 CD-ROM (4 3/4 in.). |
||
| 440 | 4 |
_aThe McGraw-Hill/Irwin series in marketing _97498 |
|
| 500 | _aTitle on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. | ||
| 650 | 0 |
_aAdvertising. _92898 |
|
| 658 | _aMAnagement | ||
| 740 | 0 | 2 | _aStudent CD-ROM for use with Contemporary advertising. |
| 942 |
_2ddc _cBK |
||
| 999 |
_c3678 _d3678 |
||