| 000 | 00795pam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 690294 | ||
| 003 | OSt | ||
| 005 | 20170822174754.0 | ||
| 008 | 960423s1997 ilua b 001 0 eng | ||
| 020 | _a0256189684 | ||
| 040 | _cBSU | ||
| 082 | 0 | 0 |
_a658.8 BER _222 |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago, Ill. : _bIrwin, _cc1997. |
||
| 300 |
_axxxii, 736 p. : _bcol. ill. ; _c29 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _93465 |
|
| 504 | _aIncludes bibliographical references (p. 674-695) and indexes. | ||
| 650 | 0 |
_aMarketing. _91894 |
|
| 658 | _aManagement | ||
| 700 | 1 |
_aBerkowitz, Eric N. _97619 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3669 _d3669 |
||