000 | 00806pam a2200241 a 4500 | ||
---|---|---|---|
001 | 1125924 | ||
003 | OSt | ||
005 | 20170822174739.0 | ||
008 | 940818s1995 njua b 001 0 eng | ||
020 | _a0133591344 | ||
040 |
_aBSU _cBSU |
||
082 | 0 | 0 |
_a658.8 KEE _222 |
100 | 1 |
_aKeegan, Warren J. _96695 |
|
245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan. |
250 | _a5th ed. | ||
260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1995. |
||
300 |
_axix, 828 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aExport marketing _xManagement. _96696 |
|
650 | 0 |
_aExport marketing _xManagement _xCase studies. _96697 |
|
942 |
_2ddc _cBK |
||
999 |
_c3262 _d3262 |