| 000 | 01237cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 15416319 | ||
| 005 | 20170822174723.0 | ||
| 008 | 080818s2009 mauab b 001 0 eng | ||
| 010 | _a 2008036578 | ||
| 020 | _a978007128885 | ||
| 035 | _a(OCoLC)226356776 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dBWX _dYDXCP _dBSU |
||
| 050 | 0 | 0 |
_aHF1416 _b.C375 2009 |
| 082 | 0 | 0 |
_a658.8 CAT _222 |
| 100 | 1 |
_aCateora, Philip R. _95691 |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 |
_a14th ed. _bInternational ed. |
||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axxxi, 711 p. : _bill. (chiefly col.), maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing. _95692 |
|
| 650 | 0 |
_aInternational business enterprises. _93528 |
|
| 658 |
_aManagement. _bMarketing. |
||
| 700 | 1 |
_aGilly, Mary C. _95693 |
|
| 700 | 1 |
_aGraham, John L. _95694 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0826/2008036578.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cRES |
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| 999 |
_c2821 _d2821 |
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