| 000 | 00840cam a2200253 a 4500 | ||
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| 001 | 2631383 | ||
| 003 | OSt | ||
| 005 | 20170822174718.0 | ||
| 008 | 990602s2000 ohua b 001 0 eng | ||
| 020 | _a0324014805 | ||
| 040 | _cBSU | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.J35 2000 |
| 082 | 0 | 0 |
_a658.8 JAI _222 |
| 100 | 1 |
_aJain, Subhash C., _d1942- _95362 |
|
| 245 | 1 | 0 |
_aMarketing planning & strategy / _cSubhash C. Jain. |
| 246 | 3 | _aMarketing planning and strategy | |
| 250 | _a6th ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _c2000. |
||
| 300 |
_axviii, 925 p. : _bill. ; _c24 cm. |
||
| 650 | 0 |
_aMarketing _xManagement. _93533 |
|
| 658 | _aManagement | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c2652 _d2652 |
||