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| 008 | 130311b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a970618770236 | ||
| 040 | _aBSU | ||
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_222nd ed _a658.8 PRI |
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| 100 |
_aPride, William M & Ferrell,O.C _95045 |
||
| 245 |
_aMarketing _bConcepts & Strategies |
||
| 250 | _a1oth ed | ||
| 260 |
_aNew York _bHoughton Mifflin Co _c1997 |
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| 300 |
_axxxi-666p _c28cm |
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| 650 |
_aMarketing _91894 |
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| 658 | _aManagement | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c2480 _d2480 |
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