000 | 01110cam a22003014a 4500 | ||
---|---|---|---|
001 | 13915680 | ||
005 | 20170822174645.0 | ||
008 | 050330s2006 maua b 001 0 eng | ||
010 | _a 2005043864 | ||
020 | _a0072935898 (alk. paper) | ||
040 |
_aDLC _cDLC _dBSU |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415 _b.M378 2006 |
082 | 0 | 0 |
_a658.8 PER _222 |
100 | 1 |
_aPerreault, William D. _93525 |
|
245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
250 | _a10th ed. | ||
260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
||
300 |
_axl, 638 p. : _bcol. ill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93457 |
|
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing. _91894 |
|
658 | _aManagement. | ||
700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93526 |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 |
_2ddc _cRES |
||
999 |
_c1688 _d1688 |