Bishop Stuart University Catalog

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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. Walker, Orville and Boyd Harper (John Walker) | Walker, Orville C.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 MUL.

Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, W. John | Walker, Orville C.

Series: McGraw-Hill/Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 2005Online access: Publisher description | Table of contents Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 MUL.

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for reference: Main Library Not for loan (2) Call number: 658.8 PER, ...

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: McGraw-Hill/Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 PET.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 PER..

Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/ Irwin. c2006Online access: Publisher description | Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 KER..

Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Series: McGraw-Hill/Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 BEA.

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz.

by Robinette, Scott | Brand, Claire | Lenz, Vicki.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 ROB.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for reference: Main Library Not for loan (1) Call number: 659.1 BEL.

Strategic marketing management : a means-end approach / Mark E. Parry.

by Parry, Mark E. (Mark Edward), 1957-.

Series: McGraw-Hill executive MBA seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2002Online access: Contributor biographical information | Publisher description Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 PAR.

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.

by Hiebing, Roman G | Cooper, Scott W.

Edition: Fully Rev. and expanded 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 2003Online access: Contributor biographical information | Publisher description Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.802 HIE.

Consumer Behavior Bulding Marketing Strategy

by Hawkins,Del I....atal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2001Availability: Items available for loan: Main Library (1) Call number: 658.8 COM.

Principles & practice of marketing

by Jobber,David.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London McGraw-Hill 2007Availability: Items available for loan: Main Library (1) Call number: 658.8 JOB.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th ed. International ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 CAT.

Applications in Basic marketing clipping from the popular business press

by Perreault,William D & McCarthy,e.Jerome.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2005Availability: Items available for loan: Main Library (1) Call number: 658.8 PER.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Series: McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1994Availability: Items available for loan: Main Library (1) Call number: 658.8GUI.

Retail marketing : for employees, managers, and entrepreneurs / Warren G. Meyer ... [et al.].

by Meyer, Warren G | Meyer, Warren G. Retailing.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Gregg Division, McGraw-Hill, c1988Availability: Items available for loan: Main Library (2) Call number: 658.8 MEY, ...

Marketing Practices & Principles

by mason,Ralph E.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New york McGraw-Hill 1995Availability: Items available for loan: Main Library (2) Call number: 658.8 MAS, ...

Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Series: The Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Main Library (1) Call number: 658.8 BER.

marketing

by Berkowitz,Eric N.

Edition: 5thedMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill 2003Availability: Items available for loan: Main Library (1) Call number: 658.8 BER.

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