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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A \| Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion. Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for reference: Main Library Not for loan (1) Call number: 659.1 BEL. Request article Add to cart (remove)
		Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Guiltinan, Joseph P \| Paul, Gordon W. Series: McGraw-Hill series in marketingEdition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1994Availability: Items available for loan: Main Library (1) Call number: 658.8GUI. Place hold Request article Add to cart (remove)
		Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Loudon, David L \| Della Bitta, Albert J [joint author.]. Series: McGraw-Hill series in marketingMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1979Availability: Items available for loan: Main Library (1) Call number: 658.8 LOU. Place hold Request article Add to cart (remove)
		Marketing / Eric N. Berkowitz ... [et al.]. by Berkowitz, Eric N. Series: The Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Main Library (1) Call number: 658.8 BER. Place hold Request article Add to cart (remove)

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