Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072935898 (alk. paper)Subject(s): Marketing | ManagementDDC classification: 658.8 PER LOC classification: HF5415 | .M378 2006Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
658.8 PER (Browse shelf (Opens below)) | Not for loan | ||||
Main Library
Main Library |
NFIC | 658.8 PER (Browse shelf (Opens below)) | 1 | Not for loan | 20134 |
Includes bibliographical references and indexes.
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