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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A \| Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion. Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for reference: Main Library Not for loan (1) Call number: 659.1 BEL. Request article Add to cart (remove)
		Advertising management: Concepts and Cases. by Mohan, Manedra. Edition: 19th reprint 2003.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, Tata McGraw-Hill Publishing compnay limited. c1989Availability: Items available for loan: Main Library (1) Call number: 659.1 MOH. Items available for reference: Main Library Not for loan (1) Call number: 659.1 MOH. Place hold Request article Add to cart (remove)

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