Bishop Stuart University Catalog

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Marketing research for managers / Sunny Crouch, Matthew Housden.

by Crouch, Sunny. and Housden, Mathew | Housden, Matthew.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003Online access: Publisher description | Table of contents Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 CRO.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. Walker, Orville and Boyd Harper (John Walker) | Walker, Orville C.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 MUL.

Relationship marketing / by Mark Godson.

by Godson, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Oxford University Press, 2009Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.812 GOD.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G. and Kanuk, Lazer, Leslie | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: Items available for loan: Main Library (1) Call number: 658.8 LAZ. Items available for reference: Main Library Not for loan (1) Call number: 658.8 LAZ.

Marketing Management.

by Kotler, Philip.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi: Pearson Education Asia, 2003Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.802 KOT.

Rural Marketing. Ravindranath,V. Badi and Narayasa V. Badi

by Badi, Ravindranath,V. and Badi, Narayansa V.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mumbai: Himalaya Publishing House, 2004Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 BAD.

Marketing Channels. Louis, Stern W., Adel, El-Ansary I. and Ann, Coughlan T.

by Stern, Louis W., El-Ansary I. Adel and Coughlan T. Ann.

Edition: 5th ed. Eastern Economy Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Prentice-Hall of India Private Liited, 2001Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 STE.

Study Guide with Marketing Adventure exercises Marketing real people Real Choices

by Solomon,Michael & Stuart,Elnora W.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey upper Saddle river 2003Availability: Items available for loan: Main Library (1) Call number: 658.8 BER.

Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, W. John | Walker, Orville C.

Series: McGraw-Hill/Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 2005Online access: Publisher description | Table of contents Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 MUL.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

by Cravens, David W, Lamb, W. Charles and Crittenden L. Victoria | Lamb, Charles W | Crittenden, Victoria Lynn.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.802 CRA.

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for reference: Main Library Not for loan (2) Call number: 658.8 PER, ...

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: McGraw-Hill/Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 PET.

Marketing research and analysis [by] Lyndon O. Brown [and] Leland L. Beik.

by Brown, Lyndon O | Beik, Leland Larson [joint author.].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, Ronald Press Co. [1969]Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 BRO.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 PER..

Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/ Irwin. c2006Online access: Publisher description | Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 KER..

Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Series: McGraw-Hill/Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 BEA.

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz.

by Robinette, Scott | Brand, Claire | Lenz, Vicki.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 ROB.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for reference: Main Library Not for loan (1) Call number: 659.1 BEL.

Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Series: Marketing series (London, England). Student.Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.401 WIL.

Marketing of smallholder crops in Uganda.

by Bibangambah, J. R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kampala, Fountain Publishers. c1996Availability: Items available for reference: Main Library Not for loan (3) Call number: 658.6 BIB, ...

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