Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN: 0256139903; 0256206872Subject(s): Marketing -- Management | ManagementDDC classification: 658.8PERItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
NFIC | 658.8PER (Browse shelf (Opens below)) | 1 | Available | 16482 | |
Books |
Main Library
Main Library |
NFIC | 658.8PER (Browse shelf (Opens below)) | 2 | Available | 16572 |
Includes bibliographical references and indexes.
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